Since 1978, he has been an entrepreneur across various industries, bringing a wealth of experience to his consulting services. He began by establishing his own jewelry production in Pforzheim while simultaneously representing two renowned Italian manufacturers from Valenza/Piedmont and Arezzo/Tuscany. Through client visits and participation in international trade fairs, he gained valuable global exposure in cities such as New York, Los Angeles, Miami, Tokyo, Brussels, Munich, Basel, and Antwerp.

Between 1989 and 1994, he broadened his portfolio by taking over the "Brillant" jewelry store in Leipzig and investing in the renovation and conversion of historic properties into condominium units. From 1994 onward, he operated another jewelry store in Leonberg near Stuttgart. In 1997, after selling his previous ventures, he embarked on a strategic shift by opening a McDonald’s-licensed restaurant in Waldshut-Tiengen—a move that culminated in 2003 with the acquisition of four McDonald’s outlets in Frankfurt am Main, employing a total of 250 staff.

His innovative spirit was further demonstrated from 2010, when he introduced the Vapiano concept in Switzerland and established four restaurants with up to 300 employees. In 2016, in partnership with a collaborator, he successfully developed and opened a Vapiano project in Cairo, Egypt. Even during challenging times such as the COVID-19 pandemic, his foresight shone through as he developed a proprietary delivery service platform, complete with 19 vehicles and 30 drivers. Building on this momentum, he designed Vapiano sauces for the retail sector in 2023, leading to the creation of the new "Vapialino" concept in Switzerland—a project that reached its proof of concept in 2024 and is set to launch three to four outlets in 2025. Looking ahead, he plans to establish at least 40 Vapialino locations within the next five years.

His diverse career—characterized by international market experience, effective leadership of large teams, and innovative business models—forms the cornerstone of his consulting expertise. With strategic foresight and exceptional adaptability, he supports companies in developing sustainable growth strategies and implementing forward-thinking business models.